Wrangler “Tough Denim for a Buttoned-up World”

Executed at CU Boulder

CW: Jacob Besser

AD: Maire Mchugh

“Tough Denim for a Buttoned-Up World” is about bringing the rough and tumble, confidence of a cowboy to the casual work environment. This campaign is about saying “Well you might work in an office, but in your heart, you are a cattle-roping, saloon-brawling, cowboy.”