John Deere

“Live to Ride, Ride to Mow”

Executed at CU Boulder

CW: Jacob Besser

AD: Mckenzie Jenkins

The goal of “Live to Ride, Ride to Mow” is to position John Deere as the Harley Davidson of riding mowers. All of the language of the campaign is a hybrid of biker ideals and lawn care. the extensions of the print campaign were a lot of fun to develop as it is a new voice for John Deere .