Redefining the Keto Granola Bar. Munk Pack has a product people want, but a brand message that no one cares about. We were tasked with creating a new voice for the brand with a full 360 campaign. The simple truth that defined our work was “Sugar Sucks.”

Executed at Common Good

Art Directors: Valentina Jacks, Garrett Deheer

Copywriter: Cecil Bozard